Buying a slice of Hollywood glam is also an option for scent shoppers. Elizabeth Taylor was the first actress to dabble commercially in fragrance, but Jennifer Lopez is credited with triggering the celebrity scent boom following 2002’s release of Glow by JLO.
"Most people can’t afford a Marc Jacobs handbag or a Vera Wang wedding gown but they can afford the fragrances and this is a way of buying into the designer’s world," says Anita, noting that today half of Coty’s fragrance portfolio is made up of celebrity brands. "With celebrities, we feel like we know them, even referring to them on a first name basis – Kylie, Sarah Jessica, Gwen – and if we like the celebrity, we might feel like we’re buying into their glamorous life."
Below are pictures of a number of fragrances by Jennifer Lopez, including two new upcoming fragrances she is working on for mothers and babies.
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