Jennifer Lopez is pulling the plug on her high-end clothing line. On Wednesday, the actress/singer announced that she is shutting down her Sweetface Collection after six years on the market.
Sweetface is halting production after the spring 2009 line, which is in stores now.
“In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,” Jen’s clothing company said in a statement.
Sweetface started in 2003 as a urban street wear spin off to the JLO By Jennifer Lopez line. That collection folded in 2007 and was replaced with JustSweet, which is only distributed overseas.
